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ActionPoint helps you move forward with clarity, impact and vision

Corporate Marketing  |  Content Development  |  Executive Communications

LESSONS FROM THE GALAPAGOS

A few years ago, I visited the Galapagos Islands and what I learned there about nature and survival I apply to business today.
This is what I know now and share with ActionPoint clients:

Evolve or Risk Extinction  |  Be Exceptional Among the Many  |  Learn to Thrive

We Are Here To Help You Succeed

CORPORATE MARKETING

CONTENT DEVELOPMENT

EXECUTIVE COMMUNICATIONS

Today’s entrepreneurs and rapidly growing companies need trusted advisers with the experience to know what works and what doesn’t in the marketplace. Often, you also need creative yet pragmatic marketers and communications professionals to help. ActionPoint Associates delivers both.

ActionPoint Associates is led by Michelle Bowman, a marketing and communications professional with more than 20 years’ experience heading up key initiatives at leading companies, agencies and consulting firms. ActionPoint Associates brings together the people and skills you need for the next phase of your company. For example, you may need:

  • an interim marketing and communications leader
  • to develop a more effective marketing strategy
  • strong writers to communicate your point of view in engaging articles and white papers
  • extra resources to help with current campaigns underway
  • C-level executive communications for internal and external messaging and presentations

Our experience and collective specialists in all areas of marketing lets us be flexible so we can deliver what you need now – practical and actionable marketing and communication that helps put you/your company on the map!

We’re experienced problem solvers and enjoy working with management teams to solve issues so they can continue doing what they do best. We love working with small-to-medium-sized businesses that are poised for rapid growth – but just need the right marketing and communications people, processes and programs to make it happen.

Evolve

Today’s business leaders know that to remain successful you must be aware of your market environment and competition. Your company’s ability to evolve and grow with the demands of the market, innovate its products and services, and ultimately adapt and scale, are the difference between survival and extinction.

That’s where ActionPoint provides interim marketing leadership to refine your strategy with thoughtful assessments and fresh perspectives. With change, comes new opportunities. Leverage what you have and explore what’s ahead. View Services >>

Be Exceptional

Standing out among the myriad of companies with similar offerings is challenging at times. Yet there are often stand outs that don’t exist anywhere else – be it a product, service or individual. That exceptional quality can attract customers and partners who look for distinctions among the many.

ActionPoint helps develop and highlight your company’s strongest attributes. Want to be unforgettable? Put your best foot forward through strong messaging, thought leadership and a memorable online presence. View Services >>

Thrive

Without risk there’s no reward. Supporting employees in doing their best work, respecting their desire to learn, and helping them progress within your company and their careers, fosters loyalty. When people feel supported, they can be confident in their abilities to contribute exceptionally.

ActionPoint aims at developing a company’s best asset – its people. Through the creation of job aids and training, you share knowledge and information toward a sustainable vision and brain trust that’s not lost to your competition. View Services >>

“It is not the strongest of the species that survives, nor the most intelligent …it is the one that is the <strong>most adaptable</strong> to change.” Charles Darwin
“It is not the strongest of the species that survives, nor the most intelligent …it is the one that is the most adaptable to change.” Charles Darwin
“The most powerful natural species are those that adapt to environmental change without losing their <strong>fundamental identity</strong> which gives them their competitive advantage.”  Charles Darwin
“The most powerful natural species are those that adapt to environmental change without losing their fundamental identity which gives them their competitive advantage.” Charles Darwin
“It is the long history of humankind that those who <strong>learned to collaborate and improvise</strong> most effectively have prevailed." Charles Darwin
“It is the long history of humankind that those who learned to collaborate and improvise most effectively have prevailed." Charles Darwin

Where to Find Us

We work with companies across a number of industries and geographies. We’re located in the Sacramento, CA area but we take clients from all over the US.