LESSONS FROM THE GALAPAGOS
A few years ago, I visited the Galapagos Islands and what I learned there about nature and survival I apply to business today.
This is what I know now and share with ActionPoint clients:
Evolve or Risk Extinction | Be Exceptional Among the Many | Learn to Thrive
We Are Here To Help You Succeed
CORPORATE MARKETING
CONTENT DEVELOPMENT
EXECUTIVE COMMUNICATIONS
Today’s entrepreneurs and rapidly growing companies need trusted advisers with the experience to know what works and what doesn’t in the marketplace. Often, you also need creative yet pragmatic marketers and communications professionals to help. ActionPoint Associates delivers both.
ActionPoint Associates is led by Michelle Bowman, a marketing and communications professional with more than 20 years’ experience heading up key initiatives at leading companies, agencies and consulting firms. ActionPoint Associates brings together the people and skills you need for the next phase of your company. For example, you may need:
- an interim marketing and communications leader
- to develop a more effective marketing strategy
- strong writers to communicate your point of view in engaging articles and white papers
- extra resources to help with current campaigns underway
- C-level executive communications for internal and external messaging and presentations
Our experience and collective specialists in all areas of marketing lets us be flexible so we can deliver what you need now – practical and actionable marketing and communication that helps put you/your company on the map!
We’re experienced problem solvers and enjoy working with management teams to solve issues so they can continue doing what they do best. We love working with small-to-medium-sized businesses that are poised for rapid growth – but just need the right marketing and communications people, processes and programs to make it happen.
Evolve
Successful leaders don’t just navigate change—they anticipate it. In a dynamic market, staying competitive requires a sharp understanding of your environment, a clear strategy for growth, and the agility to evolve. Companies that innovate, scale, and adapt don’t just survive—they lead.
ActionPoint provides interim marketing leadership to refine your strategy with industry insight and a fresh perspective. We help you assess where you stand, identify new opportunities, and position your business for lasting success. Change isn’t a challenge—it’s your competitive advantage. An agile organization can be the difference between survival and extinction.
With change comes new opportunities. Leverage what you have and explore what’s ahead. View Services >>
Be Exceptional
In a crowded marketplace, true differentiation is rare—but invaluable. The most successful companies don’t just compete; they stand apart with a distinct value proposition that attracts customers, partners, and industry influence.
We identify and amplify what makes your company exceptional. Through strategic messaging, thought leadership, and targeted content, we position your brand for lasting impact. Ready to command attention and drive business growth?
ActionPoint helps develop and highlight your company’s strongest attributes. Want to be unforgettable? Put your best foot forward through strong messaging, thought leadership and a memorable online presence. View Services >>
Thrive
Great companies don’t just take risks—they invest wisely. Supporting employees with the right tools, continuous learning, and clear growth opportunities fosters loyalty and drives exceptional performance. When your people feel empowered, they deliver results that set your business apart.
We help you build a sustainable competitive edge by equipping your teams with the knowledge they need to excel. Our job aids, playbooks and training programs capture critical expertise, ensuring institutional knowledge stays within your company—not with your competition.
ActionPoint aims at developing a company’s best asset – its people. Through the creation of job aids and training, you share knowledge and information toward a sustainable vision and brain trust that’s not lost to your competition. View Services >>
Where to Find Us
We work with companies across several industries and geographies. We’re located in Northern California but work remotely with companies nationwide.