Posts by Michelle Bowman
Your Team’s Good. Let’s Make Them Great.
Too often, internal teams are left scrambling when a senior leader exits. You either overextend a capable manager or bring in an expensive agency that doesn’t know your business. But there’s a better path: bring in a fractional leader who can steady the work and help your team grow while they’re at it. That’s exactly…
Read MoreUse AI to Improve Marketing and Sales Collaboration
Marketing’s job has always been to support sales, but that’s often easier said than done. Between juggling content, campaigns, branding, and other internal priorities, marketing teams don’t always have the time or tools to create what sales needs, when they need it. But now, AI is making this collaboration more relevant, more personalized, and frankly,…
Read MoreYour Team is Already Using AI…Do You Have a Policy Yet?”
Let’s be honest: AI is already in your workplace—whether it’s officially sanctioned or not. Marketing employees are using ChatGPT to draft content; sales teams are exploring AI tools to personalize emails; HR is likely experimenting with AI-enhanced screening. And while the innovation is exciting, it’s also risky, especially without a clear AI policy in place…
Read MoreStop Hiring the Silent Type: Why Your Team Needs a Strategic Voice at the Table
If you’ve ever walked out of a brainstorming session wondering why the marketing hire you were excited about never actually spoke up, you’re not alone. Too often, companies hire marketers who look great on paper and check all those boxes, but don’t bring much to the table—literally. They sit quietly in meetings, nod along in…
Read MoreHow Fractional CMO Services Transform Stagnant Marketing Teams
Your marketing isn’t broken—it’s just stuck. Maybe your head of marketing came from a different industry many years ago. They’re smart, they know your company, but here’s the problem: they don’t know what they don’t know. They have no idea how to accomplish what industry competitors are doing to become recognized industry leaders, or how…
Read MoreYou Can’t Build Loyalty with a Price Tag
I once worked with a health plan positioned as one of the more “affordable” options, which was a draw for price-sensitive employers and some customers. But I quickly observed, competing on price alone isn’t smart marketing. When your core message is “we’re the cheapest,” your marketing becomes reactive and transactional, rather than thoughtful and strategic.…
Read MoreAI innovations Need a Human Touch
As a marketing communications professional who’s always embraced technology innovations (and a lifelong learner, that includes Artificial Intelligence), I’m interested in how AI can reshape (i.e., reform, improve) healthcare. One such technology that came out this week is Healthbench — a diagnostic tool powered by AI for health recommendations. Simplified, Healthbench can augment trusted online…
Read MoreEmployee Turnover Cost: It’s More Than You Think
Not long ago, I expressed interest in taking on more responsibility at my company (I held a director-level position before, so it wasn’t a stretch), and I was ready, capable, and already contributing as the most senior member of the team. I spoke with HR and my manager, but nothing came of it. I decided to…
Read MoreMarketing: Be AI-savvy and a Strategic Sales Partner
Recently, a colleague told me that their marketing team just puts something into ChatGPT, and it spits out topics and drafts an article, blog, or email without any strategic insight, knowledge of their product’s features and benefits, or understanding of the audience/customers/members. When did marketing go from a strategic partner providing insightful market and customer…
Read MoreTurn Your Brain Drain into a Competitive Advantage
In today’s competitive consulting landscape, your firm’s greatest asset isn’t your brand, your client list, or perhaps even your methodology—it’s the collective expertise residing in your most valuable minds at the firm. When your consultants leave (and according to industry data, 20% of your senior talent will transition within 24 months), they take millions in…
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