Posts by Michelle Bowman
Let’s Upcycle Content Y’all!
I believe it’s my creative mind combined with a frugal/practical upbringing that makes up my approach to content strategy. Anyone who’s collaborated with me knows that I see such waste when a company takes time and talent to create content – video, article, or presentation – and not produce at least a dozen ways to…
Read MoreClear Communication Is Critical in Times of Change
I recently discovered a striking statistic: about 80% of the U.S. workforce reports feeling stressed due to ineffective company communication. We’ve all seen the real-world consequences of poor communication, whether in the corporate world, government, or politics. On one side, you have the need to restructure agencies and organizations for greater efficiency; on the other,…
Read MoreNo Status Quo in Business
With 30 years in marketing and communications, it’s time I share my insights, opinions, and resources. I hope this blog spurs ideas or in some way makes your business stronger. As I evolve to take on this new challenge of providing food for thought to others online, I urge you to assess where your company…
Read MoreManagers, Take a Page from Retailers
When shopping, there are universal phrases that most retail people know and use when engaging a customer. Some use as you enter to make you feel welcome, or when you look lost or unsure, and nearly all use as appreciation and as you leave. So, why not take a lesson from retailers and ask these…
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