Business entrepreneurs and organizational leaders with a growth mindset need a trusted, strategic adviser who understands how to attract and retain customers while driving business growth. That’s where Michelle Bowman, founder of ActionPoint comes in.

With a proven track record of launching brands, products, and services for world-class companies—including Hitachi Consulting, Microsoft, Activision, Blue Cross, and VMC (Volt)—Michelle brings a wealth of experience leading high-impact marketing programs and teams. She has held senior management roles across software, hardware, consumer, healthcare, and financial services industries, delivering results in corporate, agency, and consulting environments.

Michelle’s expertise spans public relations, strategic messaging, marketing and business transformation, having worked with top firms like Ogilvy & Mather, Neale-May & Partners, and Waggener Edstrom on major accounts such as Dell, Microsoft, and Panasonic. As Vice President of Technology Communications, she played a pivotal role in the restructuring of Washington Mutual/Chase, and as Director of Marketing at VMC/Volt Information Sciences, she helped refocus the company for significant revenue growth.

Most recently, Michelle led Content Development at Hitachi Consulting, a strategic role in sales enablement for this global consulting firm.

Following a relocation to Northern California, she provided interim Communications Consulting for Intel Corporation, and headed up Marketing Communications for Western Health Advantage, leading multi-channel content development as Editorial Director of the firm's member magazine and clinical provider newsletter, as well as healthcare writer for blogs, articles and sales materials.

Through ActionPoint, Michelle provides companies with the strategic communications and interim marketing leadership they need to refine their messaging, strengthen their brand, and develop compelling content. Working collaboratively with organizational leaders and teams, Michelle ensures companies take the right steps to elevate their presence, engage customers, and drive sustainable growth.