Today’s entrepreneurs and rapidly growing companies need a trusted adviser with the understanding of how to attract and keep customers. Founded by Michelle Bowman, ActionPoint is a resource that augments your team, when and where it’s needed most. With a wealth of experience heading up major marketing programs at leading companies, Michelle adds dimension to the next phase of your company. Michelle has launched brands, products and services for world-class companies such as Microsoft, Activision, Blue Cross, and VMC (Volt). She served in a variety of management roles across multiple industries, including software, hardware, consumer, healthcare and financial services. Michelle’s corporate, agency and consulting expertise includes public relations, where she worked with Ogilvy & Mather, Neale-May & Partners, and Waggener Edstrom on high-profile clients including Dell Computer, Microsoft and Panasonic. As Vice President of Technology Communications, she played a vital role in the restructuring of Washington Mutual/Chase. At VMC/Volt Information Sciences, a Fortune 1,000 IT services company, she served as Director of Marketing to refocus the company with significant revenue growth and visibility. She took the unusual role of heading up intellectual property development at Hitachi Consulting, a global management consulting firm.
With ActionPoint, Michelle combines her knowledge and experience to point companies in the right direction through messaging, branding and content development as well as interim marketing and communications management.