Why adding experience may be your most efficient investment this year According to recent labor data, hiring has cooled across multiple sectors over the past year, yet performance expectations haven’t eased. Healthcare organizations are navigating regulatory pressure and margin compression (and insurance simply dropping plans that cost them too much). Consulting firms are competing harder…
How capturing best practices saves time, builds consistency, and pays for itself fast Every organization has its own “unwritten rules” that make work smoother and more successful. But when those rules live only in people’s heads, they’re impossible to pass along. New hires struggle, mistakes repeat, and projects get re-done. I know many teams scramble…
Too often, internal teams are left scrambling when a senior leader exits. You either overextend a capable manager or bring in an expensive agency that doesn’t know your business. But there’s a better path: bring in a fractional leader who can steady the work and help your team grow while they’re at it. That’s exactly…
Marketing’s job has always been to support sales, but that’s often easier said than done. Between juggling content, campaigns, branding, and other internal priorities, marketing teams don’t always have the time or tools to create what sales needs, when they need it. But now, AI is making this collaboration more relevant, more personalized, and frankly,…
Let’s be honest: AI is already in your workplace—whether it’s officially sanctioned or not. Marketing employees are using ChatGPT to draft content; sales teams are exploring AI tools to personalize emails; HR is likely experimenting with AI-enhanced screening. And while the innovation is exciting, it’s also risky, especially without a clear AI policy in place…
If you’ve ever walked out of a brainstorming session wondering why the marketing hire you were excited about never actually spoke up, you’re not alone. Too often, companies hire marketers who look great on paper and check all those boxes, but don’t bring much to the table—literally. They sit quietly in meetings, nod along in…
Your marketing isn’t broken—it’s just stuck. Maybe your head of marketing came from a different industry many years ago. They’re smart, they know your company, but here’s the problem: they don’t know what they don’t know. They have no idea how to accomplish what industry competitors are doing to become recognized industry leaders, or how…
I once worked with a health plan positioned as one of the more “affordable” options, which was a draw for price-sensitive employers and some customers. But I quickly observed, competing on price alone isn’t smart marketing. When your core message is “we’re the cheapest,” your marketing becomes reactive and transactional, rather than thoughtful and strategic.…
As a marketing communications professional who’s always embraced technology innovations (and a lifelong learner, that includes Artificial Intelligence), I’m interested in how AI can reshape (i.e., reform, improve) healthcare. One such technology that came out this week is Healthbench — a diagnostic tool powered by AI for health recommendations. Simplified, Healthbench can augment trusted online…
Not long ago, I expressed interest in taking on more responsibility at my company (I held a director-level position before, so it wasn’t a stretch), and I was ready, capable, and already contributing as the most senior member of the team. I spoke with HR and my manager, but nothing came of it. I decided to…