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Managers, Take a Page from Retailers

By Michelle Bowman | Nov 18, 2019 | Comments Off

When shopping, there are universal phrases that most retail people know and use when engaging a customer. Some use as you enter to make you feel welcome, or when you look lost or unsure, and nearly all use as appreciation and as you leave. So, why not take a lesson from retailers and ask these…

No Status Quo in Business

By Michelle Bowman | Jun 29, 2016 | Comments Off

With 30 years in marketing and communications, it’s time I share my insights, opinions, and resources. I hope this blog spurs ideas or in some way makes your business stronger. As I evolve to take on this new challenge of providing food for thought to others online, I urge you to assess where your company…

"Michelle is quick, cost-effective, responsive, and exceptionally professional. As a result, she is now working on a second training manual."

Shauna Ross

Director of Operations and Client Services / Lester Consulting Group

“Michelle earns especially high marks for her ability to work well across a diverse, complex organization, while also managing competing needs and personalities in a cross-functional environment.”

Eric Earling

VP of Corporate Communications / Premera Blue Cross

“Michelle demonstrated a remarkable ability to dive deep into a topic that is complex to consumers and create compelling content that helped us to meet our marketing objectives.”

Tom Thompson

Lifecycle Marketing / Premera Blue Cross

“I hired Michelle to help design a comprehensive communication strategy focused on building an internal brand, encouraging employee engagement, and strengthening company culture. I highly recommend Michelle as a strategic partner as well as a practical implementer to support business goals.”

Carol Criner

CEO / Wireless Advocates

“I hired Michelle with the goal of gaining a market leadership position in our industry. Michelle architected, planned and executed a targeted campaign to hit this goal and her efforts beat the timeline and clearly established us as the worldwide leader in outsourced video game testing.”

Glenn Hoogerwerf

COO / VMC (Volt)

"Michelle excels at harnessing the latent talent of the customer and generated a substantial number of viable new product and service ideas for Coinstar. As a consultant, one of her greatest strengths is providing the client with actionable insights and recommendations. Not only that, but she is a joy to work with."

Bill Gottlieb

Director of Marketing Research & Insights / Coinstar

“Michelle helped me tremendously with intellectual property development, including articles, case studies and solution/practice overviews. She did a great job of proactively exploring the best options for leveraging the IP, as her deep expertise in Marketing/PR clearly shines through, and her work is top quality.”

Brad Hairston

Vice President / Hitachi Consulting

“Michelle is a gifted communications practitioner, leader, coach and mentor.”

Denise Hartman

Weber Shandwick

“I worked directly with Michelle to create our industry content. The format we developed is now used as the standard template across all of our industry vertical consulting organizations.”

Dave Dragon

Operational Excellence Leader / Hitachi Consulting