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I once worked with a health plan positioned as one of the more “affordable” options, which was a draw for price-sensitive employers and some customers. But I quickly observed, competing on price alone isn’t smart marketing. When your core message is “we’re the cheapest,” your marketing becomes reactive and transactional, rather than thoughtful and strategic.…
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As a marketing communications professional who’s always embraced technology innovations (and a lifelong learner, that includes Artificial Intelligence), I’m interested in how AI can reshape (i.e., reform, improve) healthcare. One such technology that came out this week is Healthbench — a diagnostic tool powered by AI for health recommendations. Simplified, Healthbench can augment trusted online…
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Not long ago, I expressed interest in taking on more responsibility at my company. I had held a director-level position before, so it wasn’t a stretch — I was ready, capable, and already contributing as the most senior person on the team. I spoke with HR, but nothing came of it. I also had a…
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Recently, a colleague told me that their marketing team just puts something into ChatGPT, and it spits out topics and drafts an article, blog, or email without any strategic insight, knowledge of their product’s features and benefits, or understanding of the audience/customers/members. When did marketing go from a strategic partner providing insightful market and customer…
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In today’s competitive consulting landscape, your firm’s greatest asset isn’t your brand, your client list, or perhaps even your methodology—it’s the collective expertise residing in your most valuable minds at the firm. When your consultants leave (and according to industry data, 20% of your senior talent will transition within 24 months), they take millions in…
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How I’m Integrating AI into Business Writing – Without Losing the Humanity of the Message (Part 1) I’ve spent years helping companies communicate better by refining their messaging and creating content that connects with people. So, when AI-powered writing tools began popping up everywhere, I was asking myself: Now, after spending a few years dabbling…
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I believe it’s my creative mind combined with a frugal/practical upbringing that makes up my approach to content strategy. Anyone who’s collaborated with me knows that I see such waste when a company takes time and talent to create content – video, article, or presentation – and not produce at least a dozen ways to…
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I recently discovered a striking statistic: about 80% of the U.S. workforce reports feeling stressed due to ineffective company communication. We’ve all seen the real-world consequences of poor communication, whether in the corporate world, government, or politics. On one side, you have the need to restructure agencies and organizations for greater efficiency; on the other,…
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With 30 years in marketing and communications, it’s time I share my insights, opinions, and resources. I hope this blog spurs ideas or in some way makes your business stronger. As I evolve to take on this new challenge of providing food for thought to others online, I urge you to assess where your company…
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