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You Can’t Build Loyalty with a Price Tag

By Michelle Bowman | May 21, 2025 |

I once worked with a health plan positioned as one of the more “affordable” options, which was a draw for price-sensitive employers and some customers. But I quickly observed, competing on price alone isn’t smart marketing. When your core message is “we’re the cheapest,” your marketing becomes reactive and transactional, rather than thoughtful and strategic.…

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AI innovations Need a Human Touch

By Michelle Bowman | May 13, 2025 |

As a marketing communications professional who’s always embraced technology innovations (and a lifelong learner, that includes Artificial Intelligence), I’m interested in how AI can reshape (i.e., reform, improve) healthcare. One such technology that came out this week is Healthbench — a diagnostic tool powered by AI for health recommendations. Simplified, Healthbench can augment trusted online…

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Cost of Employee Turnover: It’s More Than You Think

By Michelle Bowman | May 6, 2025 |

Not long ago, I expressed interest in taking on more responsibility at my company. I had held a director-level position before, so it wasn’t a stretch — I was ready, capable, and already contributing as the most senior person on the team. I spoke with HR, but nothing came of it. I also had a…

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Marketing: Be AI-savvy and a Strategic Sales Partner

By Michelle Bowman | Apr 21, 2025 | Comments Off on Marketing: Be AI-savvy and a Strategic Sales Partner

Recently, a colleague told me that their marketing team just puts something into ChatGPT, and it spits out topics and drafts an article, blog, or email without any strategic insight, knowledge of their product’s features and benefits, or understanding of the audience/customers/members. When did marketing go from a strategic partner providing insightful market and customer…

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Turn Your Brain Drain into a Competitive Advantage

By Michelle Bowman | Apr 8, 2025 |

In today’s competitive consulting landscape, your firm’s greatest asset isn’t your brand, your client list, or perhaps even your methodology—it’s the collective expertise residing in your most valuable minds at the firm. When your consultants leave (and according to industry data, 20% of your senior talent will transition within 24 months), they take millions in…

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Using Artificial Intelligence without Losing Your Integrity

By Michelle Bowman | Apr 6, 2025 |

How I’m Integrating AI into Business Writing – Without Losing the Humanity of the Message (Part 1) I’ve spent years helping companies communicate better by refining their messaging and creating content that connects with people. So, when AI-powered writing tools began popping up everywhere, I was asking myself: Now, after spending a few years dabbling…

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Why Storytelling Matters in Healthcare

By Michelle Bowman | Apr 1, 2025 | Comments Off on Why Storytelling Matters in Healthcare

Stories make an organization’s products come to life

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Let’s Upcycle Content Y’all!

By Michelle Bowman | Mar 21, 2025 | Comments Off on Let’s Upcycle Content Y’all!

I believe it’s my creative mind combined with a frugal/practical upbringing that makes up my approach to content strategy. Anyone who’s collaborated with me knows that I see such waste when a company takes time and talent to create content – video, article, or presentation – and not produce at least a dozen ways to…

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Clear Communication Is Critical in Times of Change

By Michelle Bowman | Mar 12, 2025 | Comments Off on Clear Communication Is Critical in Times of Change

I recently discovered a striking statistic: about 80% of the U.S. workforce reports feeling stressed due to ineffective company communication. We’ve all seen the real-world consequences of poor communication, whether in the corporate world, government, or politics. On one side, you have the need to restructure agencies and organizations for greater efficiency; on the other,…

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No Status Quo in Business

By Michelle Bowman | Jan 12, 2025 | Comments Off on No Status Quo in Business

With 30 years in marketing and communications, it’s time I share my insights, opinions, and resources. I hope this blog spurs ideas or in some way makes your business stronger. As I evolve to take on this new challenge of providing food for thought to others online, I urge you to assess where your company…

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