Content development
Stop Reinventing the Wheel: Why Every Team Needs a 90-day Playbook
How capturing best practices saves time, builds consistency, and pays for itself fast Every organization has its own “unwritten rules” that make work smoother and more successful. But when those rules live only in people’s heads, they’re impossible to pass along. New hires struggle, mistakes repeat, and projects get re-done. I know many teams scramble…
Read MoreUse AI to Improve Marketing and Sales Collaboration
Marketing’s job has always been to support sales, but that’s often easier said than done. Between juggling content, campaigns, branding, and other internal priorities, marketing teams don’t always have the time or tools to create what sales needs, when they need it. But now, AI is making this collaboration more relevant, more personalized, and frankly,…
Read MoreMarketing: Be AI-savvy and a Strategic Sales Partner
Recently, a colleague told me that their marketing team just puts something into ChatGPT, and it spits out topics and drafts an article, blog, or email without any strategic insight, knowledge of their product’s features and benefits, or understanding of the audience/customers/members. When did marketing go from a strategic partner providing insightful market and customer…
Read MoreWhy Storytelling Matters in Healthcare
Stories make an organization’s products come to life
Read MoreLet’s Upcycle Content Y’all!
I believe it’s my creative mind combined with a frugal/practical upbringing that makes up my approach to content strategy. Anyone who’s collaborated with me knows that I see such waste when a company takes time and talent to create content – video, article, or presentation – and not produce at least a dozen ways to…
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