Why Storytelling Matters in Healthcare

Healthcare is deeply personal. Behind every policy decision, insurance plan, or medical advancement is usually a human story that tells of struggle, resilience, and success. Yet, many health organizations fail to communicate experiences in a way that genuinely connects with their audiences.

ActionPoint specializes in strategic storytelling that goes beyond industry jargon to bring relavant stories to life, such as: a company’s beginnings and reasons behind their success, or a real patient’s experiences that demonstrate why it’s important to be an advocate for your health, or how healthcare companies can truly bring innovation to their patients, partners and their people. By crafting narratives that educate, inspire, and influence, we can be more authentic and relatable.

I realize that in connecting with former clients and mentors, I’m fortunate to have worked with leading companies through the years, like Blue Cross and Microsoft, among others, where continuous improvement was always the goal. One of the ways to support continuous improvement is through objective assessment (where you’re able to tell the truth to power) and market-responsive strategies that have powerful stories to tell, and ActionPoint guides internal teams to help make it happen, giving a company a strategic advantage.

I welcome the opportunity to work with evolving companies that need added expertise – whether conducting patient interviews/writing their stories, developing their employees with institutional knowledge, or providing interim marketing/communications expertise to support staffing gaps – I can help organizations build stronger relationships with patients/customers/partners, improve engagement, and drive meaningful change.