Healthcare
Judgment Over Headcount
Why adding experience may be your most efficient investment this year According to recent labor data, hiring has cooled across multiple sectors over the past year, yet performance expectations haven’t eased. Healthcare organizations are navigating regulatory pressure and margin compression (and insurance simply dropping plans that cost them too much). Consulting firms are competing harder…
Read MoreYour Team’s Good. Let’s Make Them Great.
Too often, internal teams are left scrambling when a senior leader exits. You either overextend a capable manager or bring in an expensive agency that doesn’t know your business. But there’s a better path: bring in a fractional leader who can steady the work and help your team grow while they’re at it. That’s exactly…
Read MoreHow Fractional CMO Services Transform Stagnant Marketing Teams
Your marketing isn’t broken—it’s just stuck. Maybe your head of marketing came from a different industry many years ago. They’re smart, they know your company, but here’s the problem: they don’t know what they don’t know. They have no idea how to accomplish what industry competitors are doing to become recognized industry leaders, or how…
Read MoreYou Can’t Build Loyalty with a Price Tag
I once worked with a health plan positioned as one of the more “affordable” options, which was a draw for price-sensitive employers and some customers. But I quickly observed, competing on price alone isn’t smart marketing. When your core message is “we’re the cheapest,” your marketing becomes reactive and transactional, rather than thoughtful and strategic.…
Read MoreAI innovations Need a Human Touch
As a marketing communications professional who’s always embraced technology innovations (and a lifelong learner, that includes Artificial Intelligence), I’m interested in how AI can reshape (i.e., reform, improve) healthcare. One such technology that came out this week is Healthbench — a diagnostic tool powered by AI for health recommendations. Simplified, Healthbench can augment trusted online…
Read MoreWhy Storytelling Matters in Healthcare
Stories make an organization’s products come to life
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