Healthcare Archives - Action Point Associates

AI innovations Need a Human Touch

By Michelle Bowman | May 13, 2025 |

As a marketing communications professional who’s always embraced technology innovations (and a lifelong learner, that includes Artificial Intelligence), I’m interested in how AI can reshape (i.e., reform, improve) healthcare. One such technology that came out this week is Healthbench — a diagnostic tool powered by AI for health recommendations. Simplified, Healthbench can augment trusted online…

Why Storytelling Matters in Healthcare

By Michelle Bowman | April 1, 2025

Stories make an organization’s products come to life

Michelle is one of the most talented professionals we have had the privilege of hiring.

Rose Lester

President / Lester Consulting Group

"Michelle is quick, cost-effective, responsive, and exceptionally professional. As a result, she is now working on a second training manual."

Shauna Ross

Director of Operations and Client Services / Lester Consulting Group

“Michelle earns especially high marks for her ability to work well across a diverse, complex organization, while also managing competing needs and personalities in a cross-functional environment.”

Eric Earling

VP of Corporate Communications / Premera Blue Cross

“Michelle demonstrated a remarkable ability to dive deep into a topic that is complex to consumers and create compelling content that helped us to meet our marketing objectives.”

Tom Thompson

Lifecycle Marketing / Premera Blue Cross

“I hired Michelle to help design a comprehensive communication strategy focused on building an internal brand, encouraging employee engagement, and strengthening company culture. I highly recommend Michelle as a strategic partner as well as a practical implementer to support business goals.”

Carol Criner

CEO / Wireless Advocates

“I hired Michelle with the goal of gaining a market leadership position in our industry. Michelle architected, planned and executed a targeted campaign to hit this goal and her efforts beat the timeline and clearly established us as the worldwide leader.”

Glenn Hoogerwerf

COO / VMC (Volt)

"Michelle excels at harnessing the latent talent of the customer and generated a substantial number of viable new product and service ideas for Coinstar. As a consultant, one of her greatest strengths is providing the client with actionable insights and recommendations. Not only that, but she is a joy to work with."

Bill Gottlieb

Director of Marketing Research & Insights / Coinstar

“Michelle helped me tremendously with intellectual property development, including articles, case studies and solution/practice overviews. She did a great job of proactively exploring the best options for leveraging the IP, as her deep expertise in Marketing/PR clearly shines through, and her work is top quality.”

Brad Hairston

Vice President / Hitachi Consulting

“Michelle is a gifted communications practitioner, leader, coach and mentor.”

Denise Hartman

Weber Shandwick

“I worked directly with Michelle to create our industry content. The format we developed is now used as the standard template across all of our industry vertical consulting organizations.”

Dave Dragon

Operational Excellence Leader / Hitachi Consulting