leadership
Marketing: Be AI-savvy and a Strategic Sales Partner
Recently, a colleague told me that their marketing team just puts something into ChatGPT, and it spits out topics and drafts an article, blog, or email without any strategic insight, knowledge of their product’s features and benefits, or understanding of the audience/customers/members. When did marketing go from a strategic partner providing insightful market and customer…
Read MoreTurn Your Brain Drain into a Competitive Advantage
In today’s competitive consulting landscape, your firm’s greatest asset isn’t your brand, your client list, or perhaps even your methodology—it’s the collective expertise residing in your most valuable minds at the firm. When your consultants leave (and according to industry data, 20% of your senior talent will transition within 24 months), they take millions in…
Read MoreNo Status Quo in Business
With 30 years in marketing and communications, it’s time I share my insights, opinions, and resources. I hope this blog spurs ideas or in some way makes your business stronger. As I evolve to take on this new challenge of providing food for thought to others online, I urge you to assess where your company…
Read MoreManagers, Take a Page from Retailers
When shopping, there are universal phrases that most retail people know and use when engaging a customer. Some use as you enter to make you feel welcome, or when you look lost or unsure, and nearly all use as appreciation and as you leave. So, why not take a lesson from retailers and ask these…
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