AI in Writing
You Can’t Build Loyalty with a Price Tag
I once worked with a health plan positioned as one of the more “affordable” options, which was a draw for price-sensitive employers and some customers. But I quickly observed, competing on price alone isn’t smart marketing. When your core message is “we’re the cheapest,” your marketing becomes reactive and transactional, rather than thoughtful and strategic.…
Read MoreAI innovations Need a Human Touch
As a marketing communications professional who’s always embraced technology innovations (and a lifelong learner, that includes Artificial Intelligence), I’m interested in how AI can reshape (i.e., reform, improve) healthcare. One such technology that came out this week is Healthbench — a diagnostic tool powered by AI for health recommendations. Simplified, Healthbench can augment trusted online…
Read MoreCost of Employee Turnover: It’s More Than You Think
Not long ago, I expressed interest in taking on more responsibility at my company. I had held a director-level position before, so it wasn’t a stretch — I was ready, capable, and already contributing as the most senior person on the team. I spoke with HR, but nothing came of it. I also had a…
Read MoreMarketing: Be AI-savvy and a Strategic Sales Partner
Recently, a colleague told me that their marketing team just puts something into ChatGPT, and it spits out topics and drafts an article, blog, or email without any strategic insight, knowledge of their product’s features and benefits, or understanding of the audience/customers/members. When did marketing go from a strategic partner providing insightful market and customer…
Read MoreUsing Artificial Intelligence without Losing Your Integrity
How I’m Integrating AI into Business Writing – Without Losing the Humanity of the Message (Part 1) I’ve spent years helping companies communicate better by refining their messaging and creating content that connects with people. So, when AI-powered writing tools began popping up everywhere, I was asking myself: Now, after spending a few years dabbling…
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