Using Artificial Intelligence without Losing Your Integrity

How I’m Integrating AI into Business Writing – Without Losing the Humanity of the Message (Part 1)

I’ve spent years helping companies communicate better by refining their messaging and creating content that connects with people. So, when AI-powered writing tools began popping up everywhere, I was asking myself:

• Can this work for my business?
• Might AI replace the voice and nuance that make our communications resonate?
• Is it worthy of the praise, or is it best to learn how to use it well – just like any other technology – and better serve my clients?

Now, after spending a few years dabbling and testing AI tools, I can say, AI is a powerful assistant in business and writing—but only when paired with creativity, human wisdom, and strategic intent.

Here’s what it does:

1. A Spark to Get it Going – One of the most helpful uses of AI is getting past the blank page. Whether I’m writing a blog like this one, helping a client frame a persuasive email, or developing a first draft of a case study, AI tools help to generate a starting point. I don’t expect or want it to be the final draft – the goal is to get me going with some energy. From there, I do what I’ve always done: refine the message, align it to the audience, and help ensure it’s written in a way that resonates or speaks to the people it’s meant for.
2. Brainstorm Collaborator – Looking for fresh topics or subjects to write about for a newsletter? Perhaps a new angle or hip take on an old topic – for me, that’s been health and wellness lately – my AI tool can come up with 10 ideas in 10 seconds. Some are too generic, and others miss the mark. But one might surprise me. It’s a bit like working with an intern or junior-level staffer – they come up with any idea, but because you have more experience, you can work with their tidbit and make it better than you would have on your own. But you still call the shots.
3. Tailor Content for Different Audiences –One of the challenges in business writing—especially in marketing and sales—is tailoring your message to different audiences. I love that part of my work – as I write for customers or members, clinical providers or benefits managers, employees or partners – and AI can help you adjust a core message for a healthcare CEO, a busy consumer, or a strategic partner, without rewriting everything from scratch.

Look for Part 2 in my upcoming blog (you can subscribe here) on how to get the most out of integrating AI in business writing. Interested in how ActionPoint Associates can help your team blend AI and storytelling in business writing? Connect with me at  mbowman@actionpointassociates.com.